STRATEGI PENGEMBANGAN AGROWISATA STRAWBERRY STOP BERBASIS KEPUASAN PENGUNJUNG

  • Ida Ayu Satya Saraswati
  • Nyoman Utari Vipriyanti
  • Cening Kardi

Abstract

The title of this research is "The development strategy of agro-based strawberry Stop visitor satisfaction". Strawberry is one commodity fruits subtropics the potential to be developed in Indonesia. This study aims to determine (1) How is the development of agro-tourism in the village Candikuning strawberry, sub Baturiti, Tabanan regency. (2) The constraints on the development of agro-tourism in the village Candikuning strawberry, Baturiti District, Tabanan.The research location is determined by random sampling by the method specified in Candikuning village, Baturiti District, Tabanan. Respondents were randomly drawn 30 respondents, management, employees and respondents who visited the Agro Strawberry Stop in the village Candikuning.The method used in this study is a survey and in-depth interviews using a questionnaire assistance. Data from surveys and interviews and then analyzed to obtain the formulation of strategies using analysis of strengths, weaknesses, opportunities and threats (SWOT).The results showed that there were 7 powers: the facilities provided complete, Attraction service very satisfying strawberry, strawberry agro adequate support facilities, processed fruit strawberry lots, affordable prices, and many strawberry agrotourism enthusiasts. 2 weaknesses: agrotourism location away from Denpasar, and high prices. 3 opportunities: bedugul is an area attraction, the policy on travel expenses according to the budget, and transportation to Denpasar north. 4 threats: natural disasters, economic crises, and the development of new tourist attraction.Based on the results of the study suggest that the manager added amenities like gazebo to rest so that they can see the view of the gardens at the agro-tourism and more add strawberry Stop game facilities for children so tourists who visit can enjoy more comfortable for children children so as to satisfy the pengunjuang both adults and children with the hope of helping to promote agro-tourism spot Strawberry Stop to friends or relatives.

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