PASAR TERHADAP KINERJA BISNIS PADA UMKM KULINER DI KOTA DENPASAR

  • Ni Putu Nita Anggraini
  • Wayan Suarjana
Keywords: entrepreneurial orientation, market orientation and business performance

Abstract

This study aims to determine the effect of orientation variables of entrepreneurship and market orientation on business performance of SMEs Culinary in the city of Denpasar. The sample used in this study is 100 respondents, where the sampling technique used in this study is non probability sampling.Analyzer used is PLS. The result of analysis shows that entrepreneurship orientation has an effect on business performance, while market orientation has no effect to business performance.

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